Marvel has a head for business.
First, I love that I can pick up just about any Marvel comic book and immediately catch up on the story because they’ve smartly included a summary page at the beginning of each issue (with a chapter number so I can pick up the rest of the books in the back-issue bin if I feel so inclined). I love me some DC, but they really need to follow suit.
Yesterday came news of Marvel Point One. This is to help new readers and avid readers who are looking for a jumping on point to certain titles by adding a “.1” to the book's number. This a fantastic idea for anyone intimidated by a book that is numbered six hundred and anything.
From Marvel.com:
Geared for new and long-time readers alike, the all-new Marvel: Point One initiative delivers the perfect jumping on points for the biggest super hero series in the world! Beginning in February 2011, select Marvel comic series marked with a “.1” after the issue number feature full-length, self-contained stories by Marvel’s top creators, laying the groundwork for the next year of storylines. From Invincible Iron Man to Avengers to Amazing Spider-Man, each Marvel: Point One issue of the associated series not only begin major new storylines, but also seamlessly introduces new readers into the dynamic Marvel Universe and its popular super heroes.
Below is a full list of Marvel: Point One titles:
February 2011
Amazing Spider-Man #654.1
Invincible Iron Man #500.1
Wolverine #5.1
March 2011
Captain America #615.1
Deadpool #32.1
Hulk #30.1
Thor #620.Uncanny
X-Force #5.1
April 2011
Avengers #12.1
Secret Avengers #11.1
Uncanny X-Men #534.1
2 comments:
This is a brilliant move! I've always been tempted to learn a bit more about comic book characters I like from the movies by reading the actual comics, but it is incredibly intimidating. Even more so as I hear there are different universes and things like that, so before I wouldn't even bother.
This is just one reason why Marvel has half the market share.
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