When I see stuff like this I get worried.
Captain America: The First Avenger looks pretty awesome, right?
Well I thought Green Lantern looked as much as well, but as soon as I saw all the 'Subway' adds and the multi featurettes I started to worry.
But perhaps, after spending hundreds of millions on your movie the only way to find the extra $$$ to advertise is to license your movie out to other companies and let them advertise for you.
Let's hope and pray that's the reason.