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Monday, June 27, 2011

DC Doesn't Have to Draw the Line for Everything


In a few months DC is going to relaunch all off their superhero titles. I’m sure you may have heard.

It’s going to be a new universe—for the most part—with just about every character getting a tweak to their iconic looks and several getting origin makeovers (or is it make betters?). Grant Morrison is going to relaunch Superman in the pages of Action Comics and Geoff Johns is revisiting the Big Seven with the Justice League. Both inaugural titles are going to ship for $3.99—a dollar above DC’s current price tag of $2.99. Of course we’ll be getting more pages and more story, but I’m not certain if the price jump is only for the first issues of these. But I'd say this about the increase:

Keep it up.

I’m all for lower priced books, but DC has already proven that they are willing to keep prices low with appropriate cuts, but I don’t think the publisher necessarily needs to draw such a hard line in the sand. If there’s a story to tell—and the new DCU is a pretty damn big world to establish—then just keep the price tag up as long as Morrison and Johns need so that they may be allowed to create a deep, rich new history for this bold new world.

Marvel consumers have already proven that, if they like what they see, they are willing to shell out another buck for good stories with more pages. I just want to see that these writers aren’t restrained and forced to take more time than is necessary to tell big stories.

Also, I’ll pay another quarter for my DC books if it means that I don’t have to be interrupted by any future movie or fast food inserts.

Just sayin’.

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