Like a Good Neighbor, the X-Men are There

So that just happened.

With summer movie budgets growing exponentially, smart film companies look for synergistic advertising opportunities to cross sell one product while getting the name of their movies out to a sometimes fickle movie-going public. Typically we get a lot of automobile/movie ads. This seems easy to cross sell because cars can dramatically turns corners through seriously inclement weather—it’s easy to intercut action-packed superhero clips between these shots.

Thor had Acura, James Bond had Aston Martin, and Iron Man had Audi. X-Men: First Class has… Farmer’s… Insurance. Huh. That seems as snug a fit as Prego spaghetti sauce or Head & Shoulders shampoo. Well, whatever it takes to get the name of the film on the general public’s radar and recoup some of the production costs. Plus it’s always nice to see J.K. Simmons (hear as the instructor).

X-Men: First Class opens on June 3^rd, and you can find a Farmer’s Insurance agent in your area by calling (855) 287-2150.